The advertised cost of laser vision correction is noted to have a wide variation. The operative word in the preceding sentence is ADVERTISED. In this volatile economy, many providers have been advised to advertise price point as an inducement to get their phones to ring. Almost without exception, these practices engage in a “bait and switch” technique to “up sell” the prospective patient. Indeed, one study demonstrated that patients who presented to discount chains advertising “LASIK for $599” actually ended up paying an AVERAGE of $1,800 per eye!
It has always been my practice philosophy to avoid selling patients a procedure. We have set pricing and recommend the optimal procedure for an individual’s eyes. My practice has built its reputation on delivering optimal results – we will recommend the procedure that will provide you with the best possible vision, and in some cases the recommendation may be not to have any treatment at all…
Laser vision correction is an important and exciting step in your life, it should not be an experience focused on upgrades and negotiation.
